Oh boy I have been waiting for this. Google updated their SEO Starter guide. I really like this new guide. It explains a lot about what is important to rankings, the importance of topics, and also tells us quite a bit about Google’s use of links. I’ll share my current thoughts on links. These are important! Today a lot of the SEO community are focusing on this line in the new guide… Forget the words, “ranking factor.” E-E-A-T is incredibly important! Those words link to the following section...