I have a confession to make. I really don’t like talking about schema. Throughout my career there are two things that I have dreaded discussing with website owners - schema and hreflang. I still don’t know enough about either and have great respect for those of you who have these topics mastered. For at least 10 years now I have promised myself that one day I would dig in more to understand schema and its potential value. Today is finally that day. And wow, after writing this, I am definitely...