Go deep into learning how Search Works. We will go through exercises to learn about RankBrain, DeepRank and RankEmbed BERT. I'll try to get you as excited about vector search as I am! We'll go through exercises designed to get you thinking about how to win with our knowledge of Google's efforts to value originality, freshness, topicality and most of all, helpfulness.

The course is packed with exercises, LLM prompts, and ideas to get you thinking about Search from the perspective of your searchers.

This bundle includes:

  • Google Doc / PDF Book: SEO in the Gemini Era: The Story of how AI Changed Google Search
  • Workbook: Traffic Drop Diagnosis (Free)
  • Workbook: Put Yourself in the Shoes of a Searcher
  • Course: SEO in the Gemini Era

Once purchased, you'll receive options if you'd like to join the SEOs in the Gemini Group discussing strategies from this course for $99/m.