Go deep into learning how Search Works. We will go through exercises to learn about RankBrain, DeepRank and RankEmbed BERT. I'll try to get you as excited about vector search as I am! We'll go through exercises designed to get you thinking about how to win with our knowledge of Google's efforts to value originality, freshness, topicality and most of all, helpfulness.

The course is a 250+ page Google Doc packed with exercises, LLM prompts, and ideas to get you thinking about Search from the perspective of your searchers.

Once purchased, you'll receive options if you'd like to join the SEOs in the Gemini Group discussing strategies from this course for $99/m.

Note: This package is the course only. Here's more information on the book and workbooks that can help you as well.