SEO in the Gemini Era: The story of how AI Changed Google Search. A book by Marie Haynes.

Multiple AI systems are responsible for ranking results in Google Search. In this book we discuss how Google has learned to use machine learning – from spelling corrections to complex machine learning systems that use a multitude of signals to determine rankings.

We have so much to learn about how AI has changed how Google ranks results! I’ll share with you how your purpose is likely so much more than just to make websites rank higher. AI is changing the world, and you are at the forefront!

This book is a Google Doc download you can turn into a PDF.

Here's more on the course and workbooks that go well with this book.